Resources for Channel Leads
Channel Leads are the people primarily responsible for the successful launch and ongoing health of the #OpenChange channels. Typical activities include onboarding and welcoming new members, monitoring member discussions, and posting regular messages to drive activity while encouraging participation.
Here is a summary of the high-level approach we recommend with links to the more detailed step-by-step instructions.
Step 1: Make a PlanChannel Planning Worksheet
A thoughtful, clear plan will ensure that you have all of the ingredients in place for a successful #OpenChange channel. In this step, you will define the who, what, why, and when of your new channel(s).
Step 2: Prepare for LaunchPre-Launch Checklist
Recruit and train your Channel Guides and set up your new channel(s) to help your members feel welcome. Use the pre-launch checklist to track completion of the suggested tasks in this step.
Step 3: Onboard MembersLaunch and Post-Launch Checklist
Provide Channel Members with an enjoyable and engaging onboarding experience during and after launch day to help them get the most out of their new tool. Use the launch and post-launch checklist for staying on track.
Step 4: Promote Activity
A channel’s health is measured not just by the number of members, but by member engagement and activity. Part of the Channel Lead’s role, with support from Channel Guides, is to ensure that members continue participating in and deriving benefit from channel activities. Use the methods outlined in this step to promote and sustain productive levels of activity in your channel.
Work Together. Work Better.